The outdoor industry has long offered dedicated events and spaces for C-Suite executives and industry newbies. Until recently, ambitious, mid-careerists often felt that there wasn’t a place just for them. Seeking to fill that void, Stasia Raines Walker and Deanna Lloyd founded The Futurist Project in 2011. It exists to create community and a voice for the emerging leaders of the outdoor industry.

Today, the Futurist Project continues to bring together the brightest up-and-coming leaders in the industry to broaden their networks, generate innovative ideas, and tackle the toughest issues facing the industry.

This year’s event will address the future of retail, bringing together representatives from Amazon, Moosejaw, brand strategists, and specialty retailers. How can retailers make peace with Amazon? How do brick-and-mortar shops make themselves irreplaceable members of their communities? How can we embrace new and different retailers to make the outdoors more inclusive, approachable and accessible for all? Join us for a night that will include a panel, an interactive solution-building session, and the community, collaboration, and fun that are mainstays of every Futurist Project event.


Keynote Presenters

Noah Bryan

Sr. Business Development Manager, Sports & Outdoors, Amazon – Noah joined the Amazon Outdoors retail team in 2016 and has managed outdoor and winter sports apparel businesses as well as led category management for the outdoor equipment team. In his current role he leads business development and go-to market strategy for the Amazon Sports & Outdoors team. Prior to Amazon, Noah founded the outdoor apparel brand Core Concepts which was sold at over 100 specialty outdoor retailers from 2008-2015. With a background in retail supply chain and marketing technology, Noah has worked with brands ranging from Trek to L’Oreal USA. When unplugged, he can be found with his wife and three kids on the slopes, camped near a river or on a bike ride.

Eoin Comerford

CEO, Moosejaw – Eoin is the CEO of Moosejaw, a leading multi-channel retailer of outdoor adventure apparel and gear. He oversees the strategy and operations for, and Moosejaw’s eleven retail stores in Michigan, Illinois, Missouri, and Colorado. is one of the top outdoor ecommerce sites and has been recognized as an Internet Retailer Hot 100 site in 2008, 2012 and 2017. Moosejaw’s unique, engaging, and irreverent marketing has been recognized in awards from Ad Age, RIS, Internet Retailer and more. Launched in 2016, has quickly grown to become one of the biggest off-price online destinations for outdoor gear and apparel. Since Moosejaw was acquired by Walmart in 2017, Eoin is also the GM of Outdoor for Walmart U.S. eCommerce. In this role, Eoin oversees the outdoor category across all Walmart U.S.-based web properties including,, and, of course, Moosejaw. Prior to Moosejaw, Eoin was President of AJ Prindle, a multi-channel retailer of auto-related gifts and gadgets, originally founded by Ford Motor Company in 2000. Previously, he was a Senior Manager with Arthur Andersen Business Consulting, leading the Detroit Automotive Strategy practice.

Retail Pannel

Betsy Bertram

Brand Developer, Townsend Bertram & Co. – Betsy Bertram is an adventurer, community builder, writer, speaker, and leader. In addition to her role as Brand Developer at Townsend Bertram & Company Adventure Outfitters, Betsy is a business consultant, a writer in the outdoor industry, a Kripalu yoga teacher, and an International Kiteboarding Organization certified kiteboarding instructor. Betsy is also a graduate of the Outdoor Industry Association Skip Yowell Future Leadership Academy. Betsy curates the Glass Top Counter blog and writes for SNEWS and The Voice. She serves as the vice chair on the Skip Yowell Future Leadership Academy’s alumni group board.

Dan Epstein

Owner and CEO, Champaign Surplus – Dan and his wife, Shira, are the third-generation owners of the 71-year old retailer, Champaign Surplus. Champaign Surplus includes, a leading independent specialty e-commerce retailer, and Champaign Outdoors, the recently rebranded Champaign Surplus brick and mortar store. In 2017 Champaign Surplus was named the Most Innovative Retailer by The Grassroots Outdoor Alliance. Prior to Champaign Surplus, Dan held various finance roles including Senior Vice President and Corporate Controller of the Leo Burnett USA Advertising Agency. He lives in Champaign, IL with his wife and son.

Peter Kearns

VP of Client Solutions, 180Commerce – Peter Kearns is an Amazon brand expert and has been working with brands and retailers on Amazon for eight years. His first four years was spent on Amazon’s Seller Services team working in the Apparel & Softlines, Consumables and Sports & Outdoors category. He’s helped hundreds of brands ranging from global legacy brands to small direct-to-consumer start-ups generate $500+ million (and growing) in gross merchant sales. Since Amazon, Peter has been consulting with brands and retailers on their Amazon strategy. He’s now the Vice President of Business Development & Brand Strategy for 180Commerce. 180Commerce is a brand management and advising agency specializing in helping brands succeed on Amazon. He lives in Missoula, MT with his wife, two children, two cats and dog named Tracker.


Nancy-Lee McLaughlin

Senior Manager, Marketplace Channels, Tinuiti – Originally from South Africa, Nancy graduated from Vega School of Brand Leadership with a BA in Brand Building & Management. Before joining Tinuiti, Nancy worked at a beauty company where she discovered her passion for E-Commerce and the Amazon platform. When she is not loving on her 95-pound lap dog, Nancy enjoys spending time outdoors and planning her next adventure.



Country Singer & Upventur Nomad – Back to the Outdoor Retailer Show by popular demand, Drake has returned with a renewed fire and partnership with Upventur! On stage, the undeniable sound of Drake’s soulful voice has whipped concert audiences across the country into a frenzy – his performances are equal parts Baptist tent revival and amped-up southern rock festival. Off stage, Drake is an avid outdoorsman and a tireless supporter for our National Parks and getting people outside and experiencing life and nature. Whether at home in Nashville or on the road with his band, Drake can be found taking advantage of local outdoor pursuits and truly embodying the Upventur spirit!



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Emerging Leaders Manager