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July Industry Sales

Product Spotlight

What’s going on with hammocks? With summer in full swing we would expect hammock sales to be up. However, in July alone sales are down 36% vs last year and units sales are down even larger at 40%. The interesting part is the decline in sale was really just starting at the beginning of spring, hitting full swing in June at the start of summer. Also, as reported earlier this year, camp chair sales have been consistently growing. So much so, that hammock brands like ENO are now also producing camp chairs. So either it’s just getting harder to find a place to hang them or hammocks have finally hit their peak.

Data Source: Outdoor Industry Retail Market Report April 2018, Copyright The NPD Group 2018.


Source: Commodities prices are from

OIA Product Spotlight Archive

May 2019


June 2019


July 2019



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