Good news for all the data geeks, sales gurus and trend trackers out there. Welcome to OIA’s new home for monthly sales data highlights, an OIA sales trend analysis and a steep discount on the Outdoor Industry Retail Market Report produced by The NPD Group.
July Industry Sales
What’s going on with hammocks? With summer in full swing we would expect hammock sales to be up. However, in July alone sales are down 36% vs last year and units sales are down even larger at 40%. The interesting part is the decline in sale was really just starting at the beginning of spring, hitting full swing in June at the start of summer. Also, as reported earlier this year, camp chair sales have been consistently growing. So much so, that hammock brands like ENO are now also producing camp chairs. So either it’s just getting harder to find a place to hang them or hammocks have finally hit their peak.
Data Source: Outdoor Industry Retail Market Report April 2018, Copyright The NPD Group 2018.
OIA Product Spotlight Archive
Data Source: Outdoor Industry Retail Market Report April 2018, Copyright The NPD Group 2018