Built from our industry-level consumer segmentation, OIA ConsumerVue is a series of reports and infographics that bring to life the unique segments of the outdoor consumer. ConsumerVue helps you identify which segments are most relevant to you and provides practical applications to inform and enhance your business strategies.
Download Path To Purchase ReportLearn who is shopping in your store, buying your products and how to better target them as a current or opportunistic customer.
These resources will provide simplified insights around relevant aspects of the outdoor consumer landscape, as well as consumer segmentation research, data and findings. They will help you to better understand the outdoor consumers and their distinct outdoor attitudes and behaviors.
Dive deep into the consumer segmentation research, data and findings to better understand the outdoor consumers and their distinct outdoor attitudes and behaviors.
Learn who your opportunistic outdoor consumer segment is, based on your current (or future) business model and offering.